Founded in 1996, Chicago Game & Gourmet is the proud supplier to Chicago's best chefs. With an impressive client list that includes Michelin darlings like Alinea and beloved local shops like Bronzeville Hoagie & Panini Cafe, CGG is widely known to be the source for gourmet meats and kitchen items in Chicago. Despite their reputation, their brand identity was dated, and they came to us in need of an update as they expanded into D2C. We chose to reference the Old Chicago energy to match Peter — CGG's fearless leader — and to emphasize their longevity and experience in the industry. The new branding was received fabulously, and I've stayed with CGG to continue developing their brand and other business endeavors. I also designed & created the CGG website, which you can see here!