By combining veterinary research with human-grade wellness, Dog is Human has raised the standard of pet health. While they were still developing their brand in 2022, I was hired to create a logo and packaging for their Multivitamin that reflected their commitment to dog health and wellness.

Given the research backing their brand, we knew it was important to invoke the feeling of human, innovative science within their identity. Still, the product was targeted at millennials who see their dog as family, and it needed to feel balanced — premium but not intimidating.

To do so, we took inspiration from modern supplement packaging and added playful notes, like the subtle "tail" at the end of their logo. We chose a dark amber bottle as a nod to supplements (and a genuine utility), but contrasted it with a soft light blue and contemporary fonts to make it trustworthy while still being youthful.

Dog is Human has been a huge success since launching and has made a noticeable mark on pet health, with human grade becoming a sought after benefit. Since launching their Multivitamin, I've also helped them design their second product, Multiflex, and more design collateral like their influencer mailer.