July 02, 2023

Austen AG × Cleveland Cavs

Austen AG ×
Cleveland Cavs

Austen AG ×
Cleveland Cavs

Merchandise
Brand Development

Austen AG is a midwest-based streetwear brand that was originally inspired by the collaboration between Grateful Dead and Lithuania for the 1992 Olympics. True to tradition, I had the opportunity to design the Halloween capsule collection for Austen AG and the NBA Cleveland Cavaliers. Emphasizing the skeleton basketball player motif, I created an alternate CAVS logo made out of bones and a line of merchandise that captures the spirit of Cleveland. Using utilitarian work-wear as inspiration, I combined Austen AG's signature skeletons with Cleveland's hardworking aesthetic through the use of taglines like "Sweet Spot" and "The Land". This collection sold out twice — in the team store before the game, and again when it was reissued due to popular demand.

Concept Design

Merchandise Design

Designed by Becca Smith

Creative Direction by Kieran Hush & Jon Croney

Creative Direction by Kieran Hush & Jon Croney

This collection is sold out.

What does your world look like?

Studio Mimieux

Brand Design & Development
by Becca Smith

in Chicago, Illinois, USA

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Mimieux Brand Design © 2025

What does your world look like?

Studio Mimieux

Brand Design & Development
by Becca Smith

in Chicago, Illinois, USA

Sitemap

Projects

What's New

About

Archive

Services

Contact

Join Mimieux

Visit Becca's Personal Site
www.mimieux.net

Mimieux Brand Design © 2025

What does your world look like?

Studio Mimieux

Brand Design & Development
by Becca Smith

in Chicago, Illinois, USA

Sitemap

Projects

What's New

About

Archive

Services

Contact

Join Mimieux

Visit Becca's Personal Site
www.mimieux.net

Mimieux Brand Design © 2025