✪ Now Available for Work
Mimieux is Becca Smith's formal × informal design practice that specializes in brand design through the lens of world building. Tired of seeing the same design over and over again, Mimieux focuses on creating timeless brands that stand out on the shelf while understanding and resonating with your core customer. ⭐︎
Becca is a Graphic Designer and Adjunct Professor from Chicago who specializes in Brand Design and Development. Becca likes to look at branding through the lens of world building — focusing on creating immersive, authentic brands that stand the test of time.
Becca has worked with over 150 brands across a wide range of industries, from politics to cannabis and construction to wellness.
As an educator, Becca teaches Graphic Design and developed a course called Visual Research Methods, which introduces students to unique research strategies that help them find inspiration and create richer, more informed design.
