+ Projects

Arc Music Festival

July 2023

Celebrating Chicago as the birth place of House Music, ARC brings the global scene back to its origins every August. For their 2023 festival, I created a collection of merchandise inspired by the vintage rave scene. Under the creative direction of Kieran Hush and Jon Croney, I dug into the archives of 90s rave invitations and house music flyers. To allow for more experimental graphic treatments, I simplified their logo and set it within a variety of different digital illustrations. Circles are used throughout to symbolize the cyclical nature of house music coming home.

# Tagged

Merchandise, Brand Development

Merchandise,
Brand Development

Designed By

Becca Smith

Project Management & CD

Kieran Hush, Jon Croney

Studio Mimieux © 2025 by Becca Smith