Project List
Project List
Project List

01

Design for the future by studying the past.

02

Prioritize the archive over the algorithm.

03

Go down rabbit holes. Follow the magic.
Our Process

In a sea of endless similarities, Mimieux does not follow trends.
We build the worlds you want to inhabit.

In a sea of endless similarities, Mimieux does not follow trends. We build the worlds you want to inhabit.

Our Core Services

Research & Strategy

A research report tailored to your needs. Usually includes a workshop, industry excavation, historical ties, predictions, and additional recommendations.

Brand Identity

Conceptualizing and designing new brands from scratch. Bringing existing industry experts into the current era.

Brand Development

Developing brands beyond their initial identity — including packaging and other customer touchpoints.

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Our Values

01

Culturally relevant, historically accurate.

We stand out because we aren't following trends, we're building worlds. We design for the future through understanding the past. We prioritize the archive over the algorithm, and believe trends belong in your research report, not in your brand guidelines.

03

Design in systems.

A brand is never just a logo; it is a living, breathing ecosystem. We build robust, scalable frameworks where every touchpoint has a thesis. Nothing exists without reason. We ensure your visual identity operates flawlessly as a unified, logical system, meticulously engineered to scale alongside your company.

02

Go down rabbit holes.

Design without research is meaningless. Before each project, we conduct in-depth, academically informed research. That means digging through the archives to find historical parallels and analyzing market data to find the right approach. This allows us to solve complex challenges with critical thought, strategy, and intention rather than prescribed, trend-based aesthetics.

04

Let ideas evolve.

We never put our clients in prescribed, trend-based boxes or deliver work that looks like everything else on the market. Our approach actively rejects this; we believe every brand requires a world of their own. Allowing the necessary time for concepts to evolve into their most powerful iteration is the prerequisite for brilliant, lasting solutions.

The Process

In-depth research & curated strategy. We're building a world your community wants to live in.

Research & Strategy

Brand Identity Design

Brand Development

Research & Strategy

Design without research is meaningless.

Design without research is meaningless. Before each project, we conduct in-depth, academically informed research. That means digging through the archives to find historical parallels and analyzing market data to find the right approach. This allows us to solve complex challenges with critical thought, strategy, and intention rather than prescribed, trend-based aesthetics.

In-depth research & curated strategy. We're building a world your community wants to live in.

Research & Strategy

Brand Identity Design

Brand Development

Research & Strategy

Design without research is meaningless.

Design without research is meaningless. Before each project, we conduct in-depth, academically informed research. That means digging through the archives to find historical parallels and analyzing market data to find the right approach. This allows us to solve complex challenges with critical thought, strategy, and intention rather than prescribed, trend-based aesthetics.

Our Collaborators

In a sea of endless similarities, Mimieux does not follow trends. We build the worlds you want to inhabit.

We work with a network of creatives all over the country to bring your vision to life.

A boutique studio for films, photography, and creative direction.

Founded by Thomas Gavin

Creating premium TV commercials for free.

Founded by Kieran Hush

A creative agency bringing vision and direction to every project.

Founded by Jonah Westphalen & Sam Kfare
Designed by Becca Smith at Mimieux ©️ 2026
by Becca Smith at Mimieux ©️ 2026
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