OUR Process
About Mimieux
In a sea of endless similarities, Mimieux does not follow trends. We build the worlds you want to inhabit.
Our Values
Culturally relevant, historically accurate.
We stand out because we aren't following trends, we're building worlds. We design for the future through understanding the past. We prioritize the archive over the algorithm, and believe trends belong in your research report, not in your brand guidelines.
Go down rabbit holes.
Design without research is nothing more than window dressing. Before starting our Design Phase, we conduct in-depth, academically informed research to help create the foundational strategy of your brand. That means we spend hours in the archive and looking at data to find historical parallels and analyze the market, because we love to.
This approach allows us to solve complex challenges with critical thought, strategy, and intention rather than prescribed, trend-based aesthetics.
Design in systems.
A brand is never just a logo; it is a living, breathing ecosystem. We build robust, scalable frameworks where every touchpoint has a thesis. Nothing exists without reason.
We ensure your visual identity operates flawlessly as a unified, logical system, meticulously engineered to scale alongside your company.
Let ideas evolve.
We never put our clients in prescribed, trend-based boxes or deliver work that looks like everything else on the market.
Our approach actively rejects this; we believe every brand requires a world of their own. Allowing the necessary time for concepts to evolve into their most powerful iteration is the prerequisite for brilliant, lasting solutions.
Our Services
Research & Strategy
A research report tailored to your needs. Typically includes a workshop, industry excavation, historical ties, predictions, and additional recommendations.
What It Includes
Brand Workshop
In-Depth Research Report
Brand ID
Conceptualizing and designing new brands from scratch. Bringing existing industry experts into the current era.
What It Includes
Brand Workshop
In-Depth Research Report
Custom Logo (Wordmark, Mark)
Color Palette
Typography
Brand Application
More Tailored to Your Needs
Brand Development
Developing brands beyond their initial identity — including packaging and other customer touchpoints.
What It Can Mean
Packaging Design
Marketing Campaigns
Deck Design
Asset Design
Worlds We're Building Now
Mighty Bites
Pet Treats & Toppers
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Loewy Foods
Corporate Gifting
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Acacia + Mason
Lifestyle Concierge
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Our Friends
GDC
Thomas Gavin
A boutique studio for films, photography, and creative direction.
CD&A
Kieran Hush
Creating TV commercials for free.
