Intelligentsia is a legacy coffee roaster based in Chicago, IL. Their Cold Coffee was already a popular ready-to-drink product line, but they wanted to update their packaging to appeal to a wider customer base. After a positive debut for my design update on their Oat Lattes, I gained some freedom to play with their branding and create an alternative logo for the can. Their Cold Coffee is brewed hot and flash chilled, and I wanted the new packaging to show Intelligentsia with an edge. Something that understands a quick lifestyle, keeps it simple, and sets itself aside from mega-corp RTD canned coffees that the product would compete with at stores like Walgreens or Mariano's. Since launching, Intelligentsia has adopted my refreshed logo treatment to their Signature Blend packaging and staff merchandise and store design — prominently featured in their new Seoul café (we're huge in Korea).