Fuelmate Liquid Collagen Protein Shots are convenient, pre-portioned shots designed for people with active lifestyles. Made for on-the-go consumption, we wanted the branding for Fuelmate to clearly communicate its message in a highly marketable way. Taking inspiration from classic Nike campaigns and 1980s Olympics, we fused the spirit of retro athleisure with vibrant primary colors, giving Fuelmate a timeless brand that fits right in with their customer's lifestyle.