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Project List
Project List

RTD Packaging Design

Intelligentsia

Intelligentsia

Oat Latte

Project Details

Design by Becca Smith

Creative Direction by
Thomas Gavin and Kieran Hush

In Collaboration with Foster Project

Intelligentsia is a legacy coffee roaster based in Chicago, IL. Their Oat Lattes were a popular ready-to-drink product line, but they wanted to update their packaging to appeal to a wider customer base. We chose to emphasize Intelligentsia's reputation with a classic layout loosely based on typographic treatments of 60s brand stamps with soft but unique colors. Prominently featuring their Black Cat and Wing logos, I used Intelligentsia's existing branding to design new packaging that felt fresh and modern while still honoring their brand standards.

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Designed by Becca Smith at Mimieux ©️ 2026
by Becca Smith at Mimieux ©️ 2026
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