Our Services —
To start a project, please email: becca@mimieux.net
Brand ID 1
Brand Identity + Rebrandings
We like to look at branding as a world building opportunity. A brand is never just a logo — it’s a living, breathing ecosystem. We build robust, scalable frameworks where every touchpoint has a thesis and nothing exists without reason. Whether you're an ambitious founder building from the ground up, or industry veterans looking to refresh an existing identity, we ensure your visual identity operates flawlessly as a unified system, meticulously engineered to scale alongside your company.
Research Report
A research report tailored to your needs. Usually includes a workshop, industry excavation, historical ties, predictions, and additional recommendations.
Visual Identity System
Logo Wordmark (Custom Typeface), Logo Mark and/or Monogram, Logo Lock-Up, Typography System, Color Palette, Stationary, Application
Brand Application
Customer touch-points such as Stationary, Packaging, Web Design, Social Media, and many of the services falling under Brand Development (below).
Brand Launch
A collection of agreed upon Social Media and Marketing materials to support your initial launch.
Brand Development 2
Brand Development
Most of our projects are focused on designing and developing brand identities. Sometimes we start from scratch. Sometimes we take existing brands and develop them through packaging, web design, merchandise, application, collateral, and more.
Packaging Design
Editorial Design
Web Design
Campaigns
Research & Strategy 3
Design Consulting
We're available on a consulting basis for brands that aren't ready to jump into a full project, clients we've worked with in the past, companies that need research to scope out the market, and companies that need to train in-house designers.
Strategy & Positioning
Design Workshops & Training
Research Report
Brand Building Workshop
Our Sectors —
We work across industries to build brands that stand the test of time. We try not to limit ourselves to one sector, as we love experimenting across different disciplines. The sectors we have added experience in are as follows:
Hospitality
Beverage & CPG
Pet & Pet Wellness
Featured Project List —
Year
Brand
Tags
Sector
Status
2026
Mighty Bites
Brand ID, Brand Development
Pet, Pet Wellness
Ongoing
2026
Loewy Foods
Brand ID, Brand Development
Food, Hospitality
Complete
2025
Intelligentsia
Packaging, Brand Development
Coffee, CPG
Complete
2025
Acacia + Mason
Brand ID, Brand Development
Hospitality, Lifestyle
Complete
2025
Pairfect Pathways
Brand ID, Brand Development
Wellness, Therapy
Complete
2024
Onekind
Packaging, Brand Development
Wellness, Skincare
Complete
2023
Bronzeville Hoagie + Panini Cafe
Brand ID, Brand Development
Food, Hospitality
Ongoing
Mimieux by Becca Smith ©2026
