Menu
Laboratory
Classes
Research
Our Services —

To start a project, please email: becca@mimieux.net

Brand ID 1
Brand Identity + Rebrandings

We like to look at branding as a world building opportunity. A brand is never just a logo — it’s a living, breathing ecosystem. We build robust, scalable frameworks where every touchpoint has a thesis and nothing exists without reason. Whether you're an ambitious founder building from the ground up, or industry veterans looking to refresh an existing identity, we ensure your visual identity operates flawlessly as a unified system, meticulously engineered to scale alongside your company.

Research Report
A research report tailored to your needs. Usually includes a workshop, industry excavation, historical ties, predictions, and additional recommendations.
Visual Identity System
Logo Wordmark (Custom Typeface), Logo Mark and/or Monogram, Logo Lock-Up, Typography System, Color Palette, Stationary, Application
Brand Application
Customer touch-points such as Stationary, Packaging, Web Design, Social Media, and many of the services falling under Brand Development (below).
Brand Launch
A collection of agreed upon Social Media and Marketing materials to support your initial launch.
Brand Development 2
Brand Development

Most of our projects are focused on designing and developing brand identities. Sometimes we start from scratch. Sometimes we take existing brands and develop them through packaging, web design, merchandise, application, collateral, and more.

Packaging Design

Editorial Design

Web Design

Campaigns

Research & Strategy 3
Design Consulting

We're available on a consulting basis for brands that aren't ready to jump into a full project, clients we've worked with in the past, companies that need research to scope out the market, and companies that need to train in-house designers.

Strategy & Positioning

Design Workshops & Training

Research Report

Brand Building Workshop

Our Sectors —

We work across industries to build brands that stand the test of time. We try not to limit ourselves to one sector, as we love experimenting across different disciplines. The sectors we have added experience in are as follows:

Hospitality

Beverage & CPG

Pet & Pet Wellness

Featured Project List —

Year

Brand

Tags

Sector

Status

2026

Mighty Bites

Brand ID, Brand Development

Pet, Pet Wellness

Ongoing

2026

Loewy Foods

Brand ID, Brand Development

Food, Hospitality

Complete

2025

Intelligentsia

Packaging, Brand Development

Coffee, CPG

Complete

2025

Acacia + Mason

Brand ID, Brand Development

Hospitality, Lifestyle

Complete

2025

Pairfect Pathways

Brand ID, Brand Development

Wellness, Therapy

Complete

2024

Onekind

Packaging, Brand Development

Wellness, Skincare

Complete

2023

Bronzeville Hoagie + Panini Cafe

Brand ID, Brand Development

Food, Hospitality

Ongoing

Mimieux by Becca Smith ©2026