July 02, 2023

Arc

Merchandise
Brand Development

House. Techno. Chicago. ARC Music Festival takes place the first weekend of September at Union Park. Celebrating Chicago as the birth place of House Music, ARC's aim is to bring the global scene back home to it's origins. We collaborated with them to create a collection of merchandise inspired by the vintage rave scene, channeling Y2K motifs and 00s interpretations of techno. We were able to redo their logo, and chose to simplify it in order to have a lot of freedom with the graphic treatments.

Concept Design

Brand Development

Designed by Becca Smith

Creative Direction by Kieran Hush & Jon Croney

Creative Direction by Kieran Hush & Jon Croney

What does your world look like?

Studio Mimieux

Brand Design & Development
by Becca Smith

in Chicago, Illinois, USA

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Visit Becca's Personal Site
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Mimieux Brand Design © 2025

What does your world look like?

Studio Mimieux

Brand Design & Development
by Becca Smith

in Chicago, Illinois, USA

Sitemap

Projects

What's New

About

Archive

Services

Contact

Join Mimieux

Visit Becca's Personal Site
www.mimieux.net

Mimieux Brand Design © 2025

What does your world look like?

Studio Mimieux

Brand Design & Development
by Becca Smith

in Chicago, Illinois, USA

Sitemap

Projects

What's New

About

Archive

Services

Contact

Join Mimieux

Visit Becca's Personal Site
www.mimieux.net

Mimieux Brand Design © 2025