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Hyperbola

Brand Identity, Development

Year

2025

Designer

Becca Smith, Mimieux

Creative Direction

Direction

Rory Pipia, THUNK

Industry

Manufacturing, Textiles

Status

Complete

The visual identity of Hyperbola is built on clarity and precision. Every element follows a disciplined grid system, creating order across all formats. This structure allows information to be presented with balance and proportion, whether in small-scale applications or large environments. By adhering to these standards, the identity communicates reliability, professionalism, and timeless design.

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Hyperbola

Brand Identity, Development

Mimieux by Becca Smith ©2026