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Projects

Intelligentsia Oat Latte

Packaging

Year

2022

Designer

Becca Smith, Mimieux

Creative Direction

Kieran Hush, Foster

Industry

Beverage, Coffee

Status

Complete

Intelligentsia is a legacy coffee roaster based in Chicago, IL. Their Oat Lattes were a popular ready-to-drink product line, but they wanted to update their packaging to appeal to a wider customer base. We chose to emphasize Intelligentsia's reputation with a classic layout loosely based on typographic treatments of 60s brand stamps with soft but unique colors. Prominently featuring their Black Cat and Wing logos, I used Intelligentsia's existing branding to design new packaging that felt fresh and modern while still honoring their brand standards.