







Projects

Intelligentsia Oat Latte
Year
2022
Designer
Becca Smith, Mimieux
Creative Direction
Kieran Hush, Foster
Industry
Beverage, Coffee
Status
Complete
Intelligentsia is a legacy coffee roaster based in Chicago, IL. Their Oat Lattes were a popular ready-to-drink product line, but they wanted to update their packaging to appeal to a wider customer base. We chose to emphasize Intelligentsia's reputation with a classic layout loosely based on typographic treatments of 60s brand stamps with soft but unique colors. Prominently featuring their Black Cat and Wing logos, I used Intelligentsia's existing branding to design new packaging that felt fresh and modern while still honoring their brand standards.

