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Intelligentsia Oat Latte

A much needed update to a beloved classic.

Intelligentsia is a legacy coffee roaster based in Chicago, IL. Their Oat Lattes were a popular ready-to-drink product line, but they wanted to update their packaging to appeal to a wider customer base. We chose to emphasize Intelligentsia's reputation with a classic layout loosely based on typographic treatments of 60s brand stamps with soft but unique colors. Prominently featuring their Black Cat and Wing logos, I used Intelligentsia's existing branding to design new packaging that felt fresh and modern while still honoring their brand standards.

Designer

Becca Smith

Creative Direction

Thomas Gavin

Strategy + PM

GDC

Year

2023

Industry

Coffee, Beverage

Services

Packaging

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