Intelligentsia is a legacy coffee roaster based in Chicago, IL. Their Oat Lattes were a popular ready-to-drink product line, but they wanted to update their packaging to appeal to a wider customer base. We chose to emphasize Intelligentsia's reputation with a classic layout loosely based on typographic treatments of 60s brand stamps with soft but unique colors. Prominently featuring their Black Cat and Wing logos, I used Intelligentsia's existing branding to design new packaging that felt fresh and modern while still honoring their brand standards.

Swipe the image on the right to see their original packaging design vs. the update.